Promotional marketing is any communication a business uses to reach its target audience. On the digital side, it takes the form of social media ads, PPC ads, and emails. On the offline side, tangible items such as billboards, mailers, business cards, logos, or coffee mugs are authentic.
The purpose of promotional marketing is to create brand loyalty. To achieve this, companies must incorporate all four P’s of the marketing mix (product, price, place, and promotion) into the campaign or materials they create.
You don’t have to run out and buy all of these marketing materials right now. However, you should make room for these items in your marketing budget. Just because they’re not digital doesn’t mean they’re not helpful.
Business cards may look like outdated advertising, but they still have a place in this digital space. In fact, for every 2,000 business cards handed out, your sales increase by an average of 2.5%.
That may seem low but think about the cost per impression. The average price of a business card is 0.48 cents, and you get between 300 and 2,000 in an order. Using these traditional marketing materials is no risk to your business. Make sure your business cards are creative and memorable, and the leads will follow!
Corporate collateral is any item with a logo and name on it. These promotional materials can increase recognition and engagement, create a fan base, and possibly even increase sales, whether given out for free or sold as merchandise.
Whatever you choose, try to find promotional items with your logo colors. Then, you can print your logo, name, slogan, or any other marketing message on the front. Ultimately, you want your promotional item to be so unique that it has to be posted on Instagram!
Why is product packaging important?
When it comes to marketing materials, your business should invest in good product packaging. 72% of Americans say that design influences their buying decisions.
A trade show display is a vast structure of promotional signs, pop-up stands, and perhaps video screens and lights. Companies set up these branded displays to attract more visitors to the fair.
Ninety percent of the information transmitted to our brains is visual, so an eye-catching trade show display is a must if you want to outperform your competitors. People will see your promotional marketing materials from a distance, and if they’re eye-catching, everyone will flock to you like bees.
Print marketing is any offline material with your business name and logo. These can be promotional gifts such as shirts, keychains, or pens or paper materials such as mailers, brochures, catalogs, or magazine ads.
Now that you know all the promotional marketing materials you need, the next step is to find them. There are many wholesale distributors that you can use to purchase these items. Look for one that has affordable prices and stellar online reviews. You don’t want to waste your time and money!
Once you have identified the right supplier, the next step is establishing a relationship with them as soon as possible. This ultimately makes it easier for you to call them and re-stock when needed.
It takes 5 to 7 impressions for the average consumer to remember your brand. You want them to see you in all aspects of their lives, offline and online, and that’s where the value of promotional marketing materials comes in.
