We all know that mugs are a perfect item which become a useful and essential part of the daily lives of many recipients and that the advantage so printing your logo to a classic coffee mug and handing it out to customers and business contacts goes far beyond the initial flurry of excitement and delight which comes with the gifting of these beverage essentials. Everyone would be glad to get a gift and in particular people get excited about something which has true practical value. It could be this which makes promotional mugs more effective than some forms of general media advertising or it could be the great visible nature of coffee mugs and the fact that people use them in social positions. 
There are remarkable figures and even more remarkable when one considered the fairly longevity of each message. One of the major problems facing marketers who invest heavily in mainstream media is the short-term effectiveness of their advertising spend. Once a campaign runs on TV or radio, or a series of print ads appear in a magazine or newspaper the effectiveness of the campaign tapers off very quickly. Providing your clients with a coffee mug, on the other hands, ensures that you could get repayment for your investment at any time in the future. The mug will remain behind for years to become an everlasting reminder of the products or services your company offers along with a simple means by which your contact details can be recovered and used.
Next time your company is wondering how it should split up the budget available for promotion and marketing of your brand and product range it pays to ensure that items which will keep on selling long after their initial distribution are part of your activity mix. While an advertisement in the mainstream media is always a proven way to get the phones ringing and stock moving out the door the problem always remains of whether the cost of the marketing campaign will exceed any margin which is generated by the movement of stock. Marketers have taken advantage of the effectiveness of wholesale promotional products most have come to realize that as a long-term investment which both highlights brand values and strengthen customers’ relationships there are few better marketing investments available all through the years.
