Will the Future Rolex Manufacture Solve Your “Pepsi” Problems?
Rolex’s production capabilities are set to expand significantly with the upcoming manufacturing facility in Bulle, Switzerland. Last year, the brand produced 1.24 million watches, generating CHF 10.1 billion in sales, yet the demand for sought-after models like the “Pepsi” Rolex GMT-Master II remains unquenched. The new facility, announced in 2022 and set to open in 2029, aims to alleviate these shortages, but will it really satisfy your cravings for that iconic watch?
A New Manufacturing Facility on the Horizon
Rolex has acquired a substantial 104,686 square meters of land in Fribourg to construct this fifth manufacturing facility. The project, which cost CHF 31 million, will provide jobs for around 2,000 people, contributing to local economic growth. Designed with sustainability in mind, the new complex will aim for the highest BREEAM certification, which focuses on energy efficiency and environmental impact. Rolex plans to reduce energy consumption by 10% compared to a standard facility, making this a significant step towards greener manufacturing.
While the Bulle facility won’t be operational until 2029, Rolex is not sitting idle in the meantime. They’ve set up temporary production facilities in Romont and Villaz-Saint-Pierre, where 250-300 employees are currently working. Once the Bulle site opens, these employees will transition to the new complex, bringing the total workforce to approximately 11,000 in Switzerland.
Addressing Supply and Demand Imbalances
The crucial question is whether the new manufacture will balance supply and demand for Rolex watches. Even with increased production, achieving equilibrium is challenging. The watch market thrives on scarcity, and replica Rolex is well-versed in the art of maintaining demand through limited availability.
While the new facility might enable Rolex to increase production to around 2 million watches annually by 2030, it’s likely that demand will continue to outstrip supply, especially for popular models like the steel Daytona chronographs and the GMT-Master II. Rolex’s strategy seems to lean towards preserving a sense of exclusivity – FOMO (fear of missing out) is a powerful marketing tool, and the brand knows how to wield it effectively.
A Future of Balanced Supply?
As we look ahead to 2030, the impact of clone Rolex’s new manufacture in Bulle on the watch market remains to be seen. While the potential for increased production exists, the brand’s commitment to maintaining desirability through controlled availability suggests that some level of scarcity will continue.
Watch enthusiasts may need to be patient, as the Bulle facility promises to change the landscape of Rolex’s production but won’t immediately satisfy all demands. The allure of the “Pepsi” GMT-Master II and other coveted models may linger, but Rolex seems poised to navigate the complexities of demand and supply in the luxury watch market expertly.
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Rolex’s Secret Unveiling of Exclusive ‘Off-Catalogue’ Watches for 2025
Rolex unveiled several eye-catching models that garnered significant attention. However, while enthusiasts were focused on these major releases, Rolex discreetly introduced a selection of highly luxurious and exclusive ‘off-catalogue’ pieces that flew under the radar. These rare replica watches, along with the discontinuation of certain models, added a layer of intrigue to the brand’s ever-evolving lineup.
Behind the Scenes at Watches & Wonders
Each year, the Rolex booth at Watches & Wonders is a bustling hotspot for journalists, retailers, and celebrities alike. The striking three-story gold structure dominates the event, with eager attendees trying to catch a glimpse of the latest releases. Appointments to view Rolex’s new models are coveted, but even those fortunate enough to secure one may have missed some of the brand’s most exotic additions this year.
Amid the much-talked-about releases like the titanium Yacht-Master and the gold GMT-Master II, Rolex also quietly introduced a few extravagant off-catalogue models that showcase the brand’s flair for innovation and luxury.
A Bejeweled Left-Handed GMT-Master II
Rolex introduced a stunning new version of its left-handed GMT-Master II ‘Sprite’ in 2025, now lavishly adorned with gemstones. This is believed to be Rolex’s first factory-set, gem-encrusted left-handed model. Crafted in white gold, this masterpiece features a bezel set with 18 emeralds, 18 black sapphires, and 12 diamonds. The case and lugs are adorned with 220 diamonds, and the Oyster bracelet adds another 172 diamonds. For those seeking the ultimate luxury, matching diamond-studded cufflinks are also available.
New Dazzling Daytonas
The Daytona collection saw the addition of four new gem-set models, each bringing an extravagant level of craftsmanship. Two of these models feature ruby-set bezels: one in white gold with a black dial, and the other in yellow gold with a diamond-paved dial. Meanwhile, the other two models come with diamond-set bezels, likely in platinum, distinguished by their ice-blue dial elements – Rolex’s signature color for platinum models. These watches are fitted with Oyster bracelets, with one featuring a completely ice-blue dial with diamond hour markers and the other a gem-encrusted dial with ice-blue subdials.
There are also reports of two fully iced-out Daytonas in white and yellow gold, but these models have proven elusive, with images hard to come by.
Rolex Discontinues Iconic Models
In addition to these new introductions, clone Rolex has quietly retired several beloved models in 2025. This year has seen the discontinuation of every prior Daytona and Sky-Dweller reference, making way for new iterations featuring upgraded movements. The Daytona, in particular, received a design update with a new bezel and an exhibition caseback for the platinum version. Sadly, popular versions such as the yellow gold/green dial and white gold/blue dial Daytonas, as well as all meteorite dial models, are no longer in production.
The Milgauss has also been discontinued with no direct replacement announced, sparking speculation that Rolex may reintroduce a refreshed version in 2026, which would mark its 70th anniversary. Similarly, the Cellini line has been retired, with the new 1908 model under the ‘Perpetual’ family serving as its replacement.
Rumored Discontinuations and New Models on the Horizon
Additional rumors suggest that Rolex may be discontinuing the Palm Dial variant from its Datejust collection, which was first introduced in 2025. This decision has reportedly been communicated to those on the waiting list for the model.
The Yacht-Master II, introduced in 2009, is also rumored to be on the chopping block. If true, production of all its variants, including steel, yellow, and white gold versions, may cease in 2025.
Looking ahead, Rolex is expected to introduce several new models next year. The company has registered new trademarks, including names like Space-Dweller, Land-Dweller, and Oystermatic, sparking speculation about exciting new releases in 2026.
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Roger Federer Unveils One of Rolex’s Most Impressive Sports Watches
When it comes to showcasing rare and coveted Rolex watches, Roger Federer is in a league of his own. Earlier this week, at the premiere of his new documentary Federer: Twelve Final Days, the tennis legend sported a Yacht-Master II reference 226627-a watch so incredibly lightweight that when I first handled it in Geneva last year, I was almost afraid I might break it. The price tag? A cool $14,050 (plus tax).
The ref. 226627 isn’t Rolex’s first foray into titanium watches-that honor goes to the Deepsea Challenge, a massive 50mm watch seemingly designed for filmmaker James Cameron as he explored the depths of the Atlantic. However, the Yacht-Master II brings a different kind of excitement. Measuring a more manageable 42mm across, this watch was initially spotted on the wrist of British sailing legend Sir Ben Ainslie in the fall of 2021. It has since transitioned from prototype to a full production model, crafted from Grade 5 RLX titanium and now available for purchase-though securing one might be easier said than done.
So, what sets this replica Rolex Yacht-Master II apart from the iconic Submariner? While both share similar design elements, a few key distinctions stand out: The Yacht-Master II boasts a RLX titanium case and a slightly larger 42mm size compared to the Submariner’s 41mm. It also features a bidirectional timing bezel with a sand-blasted Cerachrom insert, as opposed to the Sub’s unidirectional dive bezel. Other notable features include a date window (a feature seen only on the Submariner Date models) and a matching RLX titanium Oyster bracelet with an Oysterlock folding clasp and Easylink comfort extension, which isn’t available for the Submariner.
Beyond these differences, both the Rolex Submariner Date and the Yacht-Master II are powered by Rolex’s automatic Calibre 3235 movement, offering a 70-hour power reserve and designed for aquatic use. However, while the Submariner is a diver’s watch with a water resistance of up to 300 meters, the Yacht-Master II is tailored for sailing, with a respectable 100 meters of water resistance-perfect for the deck of a high-performance racing yacht.
Seeing Federer wearing the Yacht-Master II is as much fun as it is fitting. The clone watch pairs seamlessly with his dark suit at the premiere, yet its sporty design suggests it’s ready for action. As a Rolex ambassador, Federer has been seen wearing nearly every noteworthy model the brand offers in recent years, from the Le Mans Daytona to the Sky-Dweller in various precious metals. While he can effortlessly pull off a dressy 1908 with a tuxedo, it’s clear that Rolex’s sports watches are where his true style lies.
With Federer having cycled through many of Rolex’s most sought-after pieces, one question remains: When will we see him don the daring “Leopard” Daytona?
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My Journey with the Rolex Oyster Perpetual 1002
Many enthusiasts and collectors seem to gravitate toward a particular era of Rolex design in their horological journeys. What draws us to these replica watches? There are several reasons, but one significant factor is Rolex’s evolution into a symbol of luxury. Back in the 1960s and 1970s, Rolex began targeting consumers with aspirational messages of wealth, status, and success. This focus intensified with the introduction of six-digit models in the mid-to-late 2000s.
In my own journey, I heeded the advice of this sentiment and acquired a 1960s Rolex Oyster. However, I opted for the Oyster Perpetual ref. 1002, complete with a freshly serviced dial. To me, this watch embodies all the greatness of Rolex without the complexities of the modern brand. Allow me to elaborate.
Embracing the Essence of Rolex
Earlier Rolex advertising campaigns highlighted the durability and reliability of their watches, qualities that still resonate today but have been overshadowed by a focus on celebrity endorsements and luxury. It was this rugged spirit, influenced by both clone Rolex’s marketing and its commitment to durability, that drew me to this era of Rolex watches. Inspired by this ethos, my colleague Mike Stockton penned a guide on five-digit Rolex sports watches, encapsulating this enduring appeal.
The foundation of modern Rolex can be traced back to two key elements: the waterproof Oyster case and automatic movements, which led to the “Perpetual” in “Oyster Perpetual.” While these are familiar facts to many, they played a pivotal role in my decision to invest in my first Rolex at this website https://www.localdlish.com.
Rolex in a Changing Landscape
In the 1960s, Rolex supplied Explorer 1016 watches to university students on a caving expedition in Northern Spain, emphasizing utility over opulence. However, Rolex’s marketing and pricing strategies, coupled with societal shifts towards luxury and instant gratification, have transformed its image. The brand’s recent foray into precious metals and the allure of exclusivity have reshaped its identity, distancing it from its more accessible roots.
This transformation has not been without consequences. The once-aspirational Rolex now faces criticism for waitlists, elitism, and a lack of transparency, reflecting broader changes in luxury culture. While Rolex continues to thrive commercially, acquiring one of its watches has become increasingly challenging for enthusiasts, leading some to question the brand’s direction.
Embracing Tradition: My First Rolex
Like many enthusiasts, I found myself drawn to Rolex’s design heritage and the stories behind its watches. My journey led me to my first Rolex: an Oyster Perpetual ref. 1002 that belonged to my mother. Dating back to 1966, this watch embodies the essence of Rolex with its simple yet elegant design and reliable automatic movement. Despite its sentimental value and non-original service dial, it epitomizes the enduring appeal of vintage Rolex.
In the 1950s, Rolex Oyster watches accompanied adventurers on remarkable expeditions, embodying the spirit of exploration and durability. The replica Oyster Perpetual 1002, with its modest proportions and timeless design, represents the purest expression of Rolex’s DNA.
With this humble watch, I feel connected to Rolex’s heritage and legacy of adventure. As I embark on my own horological journey, I cherish the opportunity to honor this family heirloom and create new memories with it.
What vintage Rolex models resonate with you, and why? Do you share my concerns about modern Rolex, or do you perceive them differently? I invite you to share your thoughts and experiences in the comments below.
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Rolex Watchmaking Center Offers 18-Month Tuition
The Rolex Watchmaking Training Center, established in 2023 in Dallas, Texas, has announced that its inaugural class will commence in September 2024, and applications are currently being accepted. Here’s everything you need to know to determine whether you should apply and become a Rolex watchmaker.
Watchmakers often take pride in passing their savoir-faire to the next generation, but few can match the scale at which Rolex executes this feat. The Geneva-based luxury watchmaker produces approximately 1.1 million watches annually, creating a substantial pool of intricate mechanical watches requiring skilled service. It’s no secret that Rolex replica watches endure for years, even decades, after their production. As a Rolex watchmaker, you’ll find yourself with ample work at hand.
The Rolex watchmaker’s training program will commence annually in September 2024, with courses starting in March and September thereafter. Applications are accepted on a rolling basis, and interested students are encouraged to apply promptly. The training center boasts a team of nine administrators and instructors with extensive experience in watchmaking and education, eager to welcome students to the state-of-the-art facilities in Dallas, Texas.
Described by Rolex as an “innovative 18-month course,” the program offers robust technical training, conceptual education, and a special six-month focus on servicing Rolex watches. Students are prepared for successful careers beyond the training period, with mentorship and a strong emphasis on fundamentals. No prior watchmaking knowledge or experience is required, and students begin working on watches immediately. Notably, the Rolex Watchmaking Training program is the only one in the United States to dedicate a full six months to Rolex watches.
Each course concludes with a final exam at Rolex headquarters in Geneva, Switzerland. Graduates who become Rolex Certified Watchmakers are eligible for job placement within the Rolex affiliate network.
The Rolex Watchmaking Training Center is a tuition-free program, providing all necessary tools and learning materials. Additionally, students receive a monthly stipend of $1,800 to cover living expenses, enabling full-time engagement in the program. With approximately 9,000 craftspeople and staff across its four manufacturing sites in Switzerland, Rolex prioritizes the well-being of its workforce.
The program aims to create new educational and career opportunities for aspiring Rolex Certified Watchmakers and to ensure a pool of skilled professionals to support retail and service partners long term. Students who withdraw or fail the final exam are not obligated to compensate the company, and graduates are not required to join Rolex or its affiliates immediately after completing their training.
Applications for the inaugural class at the Rolex Watchmaking Training Center are available on the newly launched website, along with additional program details, administrator and instructor profiles, and news updates.
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A Review of the replica Rolex Day-Date 18238
My Rolex Day-Date ref. 18238 is a testament to enduring craftsmanship, hailing from 1991. In this ongoing series, Exploring Evergreens, we delve into timepieces that have graced wrists for over a decade, questioning their enduring relevance, contemporary appeal, and justifying their current market value. We scrutinize their evolution over time, drawing from personal experiences when applicable, to ascertain if they still hold sway in our collections. From timeless classics to vintage powerhouses, we aim to dissect their enduring charm. Today’s focus is on the yellow gold replica Rolex Day-Date with the iconic President bracelet.
My Affinity for the Day-Date As a seasoned watch aficionado and collector since the 1990s, the Day-Date held a prime spot on my wishlist. Fond memories of trying on a white gold Day-Date at a local Rolex dealer in the early 2000s still lingered vividly in my mind, igniting a lasting fascination. However, it wasn’t until 2022, shortly after a visit to the Rolex headquarters in Geneva, that fate smiled upon me. A friend offered his well-maintained 1991 Day-Date 18238, and without hesitation, I seized the opportunity. Instantly, upon adorning it, I regretted not acquiring one sooner.
Legacy of the Rolex Day-Date 18238 The Rolex Day-Date stands as a paragon of horological excellence, earning its status as an icon since its inception in 1956. The 18238, introduced in 1988 as an upgrade to the 18038, marked a significant milestone with its introduction of a quickset function for both day and date adjustments, enhancing user convenience. Renowned for its refined aesthetics, it remained in production until 2000, heralding the arrival of the Day-Date ref. 118238.
Eternal Appeal on the Wrist Each time I fasten the Day-Date around my wrist, it evokes a sense of unparalleled significance, a sentiment few timepieces in my collection can rival. This allure owes much to the illustrious Rolex President bracelet, a marvel of engineering that seamlessly melds opulence with comfort. Its concealed clasp epitomizes understated elegance, a hallmark of Rolex’s design ethos.
Technical Specifications Measuring 36mm in diameter, with a thickness of 12mm (excluding the Cyclops), and a lug-to-lug distance of 43mm, the Day-Date 18238 boasts proportions that epitomize timeless sophistication. While experimenting with alternative strap options proved tempting, the allure of the President bracelet proved irresistible. Adorning my 18.5cm wrist with all 23 links, it integrates seamlessly with the watch, accentuating its inherent elegance.
Innovative Design Elements A notable feature of the bracelet is its 18K rose gold clasp, a testament to Rolex’s attention to detail. Despite initial misconceptions, the choice of rose gold enhances both durability and aesthetics, underscoring fake Rolex’s commitment to craftsmanship.
Mechanical Marvels At the heart of the Day-Date 18238 beats caliber 3155, boasting a power reserve of 48 hours and certified as a chronometer by COSC in Switzerland. While its performance remains commendable, occasional maintenance is necessary to ensure optimal accuracy.
Timeless Elegance, Modern Adaptations Compared to its modern counterpart, the ref. 128238, the 18238 exudes a vintage charm accentuated by its brushed lug finish. While the modern iteration boasts technological advancements and a heftier bracelet, the allure of the neo-vintage model lies in its timeless aesthetic.
Market Dynamics and Value Proposition Despite the advent of newer models, the Day-Date 18238 continues to command admiration in today’s horological landscape. While its movement may seem dated, its enduring build quality ensures its enduring appeal. As the market stabilizes, acquiring a neo-vintage Day-Date presents an opportune investment.
Closing Reflections In conclusion, the copy Rolex Day-Date 18238 embodies timeless elegance, transcending fleeting trends. Its enduring appeal, coupled with its versatile nature, cements its status as a horological masterpiece. While scratches may mar its surface, they bear testimony to a timepiece cherished and worn with pride.
Your Thoughts? What are your impressions of the Rolex Day-Date 18238? Do you share my appreciation for its timeless allure, or do you favor alternative iterations? Share your insights and experiences in the comments below.
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2024 Rolex Sustainability Initiatives Embrace a Greener Future
As the calendar turned to 2023, Rolex continued to demonstrate its commitment to horological perfection and environmental responsibility. This year, Rolex unveils a series of groundbreaking sustainability initiatives that reflect its dedication to shaping a greener future for the watch industry and the world.
Rolex recognizes the importance of responsible sourcing regarding the materials that make their replica watches extraordinary. In 2023, Rolex is taking significant steps to ensure that the precious metals and gemstones used in their timepieces are ethically and sustainably sourced. This initiative helps protect ecosystems and contributes to the well-being of the communities where these resources are found, fostering a more equitable and responsible supply chain.
The manufacturing process is a crucial aspect of sustainability, and Rolex fully embraces eco-friendly practices. Rolex is minimizing its carbon footprint by using renewable energy sources and reducing waste. The commitment to green manufacturing ensures that every Rolex timepiece carries the mark of exceptional craftsmanship and the promise of a lighter environmental impact.
Rolex is at the forefront of watchmaking innovation, extending to its commitment to sustainable materials. As of 2023, Rolex is exploring the use of innovative, eco-friendly materials in its watches. This step showcases replica Rolex’s dedication to pushing the boundaries of watchmaking and highlights the brand’s recognition of its role in fostering a more sustainable future.
Rolex understands that true change requires collective effort. In 2023, Rolex actively engages its global community of enthusiasts, collectors, and employees in sustainable initiatives. The brand promotes awareness, education, and action, encouraging everyone associated with Rolex to contribute to a more environmentally conscious future.
Rolex’s 2023 sustainability initiatives exemplify the brand’s dedication to leaving a positive legacy. Combining ethical sourcing, green manufacturing, sustainable materials, community engagement, and industry leadership highlights Rolex’s unwavering commitment to environmental responsibility.
Why did the luxurious Rolex Milgauss fetch 2.2 million?
Rolex is trying to release watches for specific specialized target audiences – the Submariner for divers, the GMT-Master for pilots, and the Explorer for explorers, well, explorers. Omega’s Railmaster has shown that there is a market for imitation watches with strong anti-magnetic capabilities. So Rolex followed suit with a specialized watch for scientists and others who work in highly magnetic environments, such as hospitals and laboratories.
The first Milgauss was the watch number 6543. 6543, a 38 mm steel case with a rotating bezel. It featured an iron ring around the movement and an extra-thick case back to protect it from magnetic fields. The recently auctioned number 6541 uses an all-iron Faraday cage inside rather than a thicker case back. The key visual difference from 6543 is the lightning-like second’s hand. Both have a waffle dial, a toffee handset, and a replica Rolex 1080 movement inside.
These early references are poorly documented. Some known versions have solid steel bezels rather than the submarine-style rotating bezel. The number 1019 replaced the 65xx model in 1960. Only about 200 pieces were probably produced then, as they were not a huge commercial success.
This means that the Milgauss ref. 6541 is one of the rarest regular production models ever produced by Rolex. That in itself would have been enough to guarantee a spectacular auction result. But the watch that Phillips offered in March is in very good condition.
The case does not appear to have been polished, and the watch has hardly been worn. The bezel has no scratches or fading, and the dial and refurbished Oyster bracelet are immaculate. Then we have the contents of the set. The astronomical watch certificate, guarantee card, booklet, hangtag, and box are all still on the watch.
It is often difficult to put a price tag on a watch as rare as this one. The Dutch magazine Quotation recently interviewed vintage dealer Jasper Lijfering about this auction. Jasper admires this watch and has publicly shared his pursuit of it on YouTube. Coincidentally, he also recently sold a watch in excellent condition. If anyone can number the 6541, it’s him.
Simply put, there was a bidding war between the two parties. That’s it. Apparently, one of them is an American collector. And the other one? Well, it’s said to be Rolex, although the brand, in true Rolex fashion, has not commented on the matter.
Anything can happen once you get into the realm of rare replica watches like this one. It’s hard to talk about “the market” when only two parties determine the outcome. These two parties may have more influence on the market than the market has on them. Welcome to the curious world of rare collectibles!
Buy the best Luxury Patek Philippe 5230 Complication Movement
The Patek Philippe Caliber 240 HU is a self-winding mechanical movement that powers the Complication 5230. This ultra-thin movement, with a diameter of 27.5 mm and a height of 3.88 mm, is composed of 239 individual parts. The movement includes 33 jewels and features 8 bridges to ensure optimal performance and reliability. 
One of the main features of the Caliber 240 HU is its ability to track the time in all 24 time zones simultaneously, each with day/night indication. The watch is powered by a small off-centered rotor in 22-carat gold, providing a minimum power reserve of 48 hours. Since its launch, the Patek Philippe 5230 Complication has become a sought-after timepiece for collectors and enthusiasts alike.
The movement also features Patek Philippe’s patented Gyromax® balance wheel and Spiromax® hairspring, ensuring precise timekeeping and optimal shock resistance. The movement vibrates at a frequency of 21,600 vibrations per hour (3 Hz), which further contributes to its accuracy.
The Caliber 240 HU is finished to the highest craftsmanship standards and stamped with the Patek Philippe Seal to guarantee its exceptional quality and performance. In addition, the movement has been awarded two patents, one for its innovative mechanism for tracking multiple time zones, and the other for its precision and accuracy.
For watch collectors interested in owning a Patek Philippe watch, but unable or unwilling to pay the high price of certain models, the Patek Philippe 5230 Complications is a great opportunity. With its world-time function, elegant design and impeccable craftsmanship, the Complications 5230 is an outstanding timepiece. Compared to many other Patek Philippe models, it is more readily available for purchase at a price. While caution should always be exercised when purchasing a imitation watch in the gray market, the Complications 5230 is a watch for collectors looking for an exceptional watch at a reasonable price.
Rolex Increases Production with Temporary Production Facilities
Rolex is rapidly increasing its production capacity by opening temporary and permanent facilities in Switzerland. The company revealed last year that it would invest more than $1 billion in a major new plant in Bulle, in the Swiss canton of Fribourg.
Olivier Curty, president of the Fribourg cantonal council, described Rolex’s plans as “a project of rare scale. He added.” This major investment will create a very large number of jobs. The project is on the right track, and the Fribourg authorities will try to ensure its success.”
The watchmaker has confirmed that the new permanent facility, which will add around 2,000 employees to Rolex’s existing 30,000, is expected to be completed and operational by 2029.
However, with demand for Rolex replica watches at an all-time high, the watchmaker is adding manufacturing capacity even faster, with three temporary facilities capable of adding capacity by 2025.
A report by Bloomberg’s Andy Hoffman shows that production will increase gradually as the temporary facility, also in Fribourg, comes online. As many as 300 people are recruited and trained for the workforce.
“Our current production cannot exhaustively meet existing demand, at least not without reducing the quality of our watches – which we refuse to do because the quality of our products must not be compromised,” Rolex said in a statement in 2021.