Online business has become the main stream nowadays, we do business via computer screens and mobile phones and it is quite normal for people who have been emailing and texting each other for years to have never met face-to-face. This is why custom promotional products are a more important marketing tool than ever before. Promotional marketing is an effective way to build and surge personal relationships.
The right promotional gift given to the right person at the right time is a useful way to reinforce business relationships while ensuring your marketing message cuts through the electronic clutter. Most email broadcasts and online marketing campaigns are lost in the background static so the right personalized product, real and tangible, has a higher chance than ever of making it into the daily lives of your business contacts, making a favorable impression of your brand and carrying with it your message and contact details. 
Take a general look of your office some time and see how many personalized giveaways you can see. Think about the money your company spends on gaining more new business and how little you spend in keeping better relationships with the customers you already have. Today business relationships are not only less impersonal they are relatively short and fleeting. It only takes one of your clients a few seconds to search for new suppliers online and if your relationship is not being maintained the opportunities of them straying are greatly increased. Adding the right promotional product to your marketing mix is a proven way to increase customer loyalty and repeat business. Next time you’re allocating your marketing budget make sure that maintaining your returned client relations is as significant as developing new ones. The right promotional item handed to the right person at the right time is an amazing way to keep your sales and brand awareness growing in a switching business status.
