As we all know that the promo products are cheap, long-lasting and effective to work. According to a Research that 62% of promo recipients ultimately did business with that special company.
However, we have also stressed that the greatest ROI is contingent on companies effectively leveraging promotional products. Executing your promotional merchandise marketing in a manner that ignores market research and best practices will chip away at your marketing budget without delivering the upswing in brand awareness you expect. While, take it easy, we have useful ways to avoid unnecessary troubles.
Crafting a well-designed promotional product takes time. You will need to discuss your vision with an Account Executive who will help you craft a plan. They will suggest products, designs and modifications to personalize your product and target your audience for maximize impact. This isn’t a simple place-it-in-your-online-cart-and-checkout process.
The key to successful promotional product marketing is targeting a particular audience. Cast too wide a net and your promos will likely be uninspiring. Think about the interests and lifestyle of your ideal customers, and build a specific campaign that will reach them. 
For a high-value promotional product, you may implement a method of collecting contact information for attendees at a trade show. Choosing a process like this will go smoothly if you make the acquisition process as painless as possible. Set up a few tablets by the promo item so interested parties can fill out a form in a matter of seconds.
If you are making a gift package for clients or contacts, find a way to incorporate the packaging into the promo to reduce unnecessary packaging. Sending a cooler or beach bag containing remaining promotional items will provide a topic for your promotional package and provide an item that has a track record of being used for many months to come.
Before you order a shipment of 2,000 promotional products, ask yourself how you are distributing the items and what would make sense for your specific context. Choose a promotional product that can be transported and distributed effectively. Trade shows are a perfect venue for smaller, high-value promos like a power bank or thermos.
