Getting free giveaways is like hitting the jackpot. Whether you’re picking up a free sample at the grocery store or staring at a free trial membership at the nearby gym, getting something for nothing is always exciting. That’s why your business is wise to consider this strategy with free promotional giveaways!
What is a gift? How can “free” be an effective sales technique? Let’s talk about why people like free promotional products!
Take Southbound Group, a real-estate brokerage firm in Tennessee. The team bought promotional key holders for their customers, cleverly exploiting the idea of storing spare keys under rocks. This kind of sincere gift is perfect for their clients and also helps them a lot with their new house keys. In addition, it reminds people of groups moving south and recommends their services to others.
All in all, this proves how powerful freedom is. This is well worth following the footsteps of the south group. There are many cheap promotional products and unique freebies that you can distribute to your customers for free. 
Freebies work because of the principle of reciprocity. Similar to the “an eye for an eye” metaphor, we send back what we receive. For example, if you go out to lunch with a friend and they grab your bill, you’re more likely to pay it back the next time.
The same concept applies to brand giveaways. By giving away products to potential customers for free, you hope they will buy something from your company in return for increasing your sales and brand awareness.
Promotional products can benefit your marketing no matter if you are a college or a nonprofit! They are free items that consumers like to receive.
If you want to improve your sales or reach customers in a new market, using free psychology is a great place to start! Let’s look at an example of free lip balm at a salon.
When consumers think lipstick is useful, they feel good about the product. In another case, however, the balm did not work, leaving a bad impression on the giveaway. Customers are more likely to buy your product or introduce you to others after they have had a positive experience. Remember that you will have better results and happier customers with high quality and useful promos
